Beauty & wellness marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Drugs and Cosmetics Act limits on cosmetic claims
- ASCI guidelines (including skin-lightening and beauty claims)
- Qualified-professional requirements for aesthetic procedures
- Consent for client images
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy beauty & wellness brand visibly shows
- Stylist and therapist qualifications
- Transparent service prices
- Hygiene and product information
- Consented client work
Common questions to review
What claims can a salon or beauty clinic make in ads?
Claims must be truthful and substantiated; cosmetics cannot claim to cure or treat conditions, and some beauty claims have specific advertising guidelines. Medical-aesthetic procedures should be attributed to qualified professionals.
How do salons get more repeat clients?
A consistent signature experience, a timely reminder, easy rebooking and a personal follow-up after new treatments. Repeat visits come from memory and convenience more than discounts.
A quick pre-publication check
- Treatments are described honestly, and medical-aesthetic services name the qualified professional.
- Clients get a reminder and an easy rebooking option after every visit.
- Your salon has a recognisable look and tone across the studio, Instagram and website.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your salon?
A beauty brand experience that stays consistent from first impression to next appointment. Start with diagnose the problem from ₹25,000, or take the free two-minute brand check.
